Strategy & Planning

We help you answer the big questions:

• Who should you engage first?

• What stories will inspire action?

• Which channels offer the best results for your capacity?

• How do you turn once-off donors into long-term supporters?

Delivery

Acquisition (Attract new donors)

• Website optimisation

• SEO for donor-focused keywords

• Ad spend management (Meta & Google)

• Content strategy and creation

• Donor storytelling campaigns (Ramadan, Winter Warmer, etc.)

• Donor prospecting and pipeline development

• Proposal writing & pitch decks

• Donor research

Retention (Keep donors engaged)

• Email marketing

• Impact reporting

• Recurring giving and donor upgrades

• Donor dashboards and analytics

• Churn prediction and retention programmes

• Retention calendar

• Donor events

Amplify (Inspire advocacy and referrals)

• Personalised thank-you messages

• Donor testimonials

• Social proof and storytelling

• Impact campaigns

• Donor updates and highlights

Outcomes

• Increased donor acquisition and conversion

• Higher retention and recurring giving

• Improved campaign performance and ROI

• Stronger donor relationships and trust

Optimise & Report

We track what matters: cost per donor, retention rates, campaign ROI and present insights in simple, actionable language so you always know what’s working and what needs adjustment.